Family Road Trip

Traveling in style in a customized Airstream trailer, the Leinenkugel’s brothers crossed the country to share their craft beers and their stories of brewing lore. Jake, Dick and John invited fans and new consumers alike to “Join Us Out Here”.  The creative vision was to introduce and encouraged beer lovers to experience Leinenkugel’s Summer Shandy and the Chippewa Falls brewer’s full portfolio of beers. This grass roots marketing campaign took a full JR team effort from every discipline to create and successfully deliver MillerCoors top retail program of 2012.

  • Categories: Integrated
  • Client: Leinenkugel's
  • ECD: Steve Simoncic
  • AD: Janson Straub
  • CW: Mark DiePietro