Boombox

The inspiration for this TV spot came to me from my young daughter’s Happy Meal dance and my passion for old school rap music. Coupling that spark of an idea with a lot of hard work, I shepherded this award winning, prime time Happy Meal spot that truly celebrates individual style and personal statements. This ad was a favorite of Oprah’s, who featured it along with first time actor Quincy Eaton on her show. This TV spot is another example that exemplifies my work ethic and personal philosophy to see the greater opportunity in every assignment. Southside Chicago rapper DJ Casper’s “Cha Cha Slide” was the perfect track for this spot. However, it wasn’t the first choice for a dipping tune. For all of those old schoolers the first track in mind was “Tootsee Roll” by the 69 Boyz. (Dip, baby, dip!)

  • Categories: TV
  • Client: McDonald's
  • DIRECTOR: Rene Villar-Rios
  • CW: Jason Wright
  • EDITOR: Matthew Wood