Born & Raised

The creative goal of this campaign was to remind and reinforce Leinenkugel’s Brewery heritage, longevity and craft beer credentials in an increasingly crowded home town market. The message was to solidify Leinenkugel’s as the top-of-mind craft beer in Wisconsin by building on it’s local market expertise and presence. To maintain and build on Leinenkugel’s home turf, a complete campaign of TV, radio, POS, core display, retail promotions, sponsorship events were produced.

  • Categories: TV
  • Client: Leinenkugel's
  • DP/DIRECTORS: Leclerc Brothers
  • AD: Janson Straub