Childhood Is Calling

I created this long-standing campaign and shot the first six television spots. The initial creative idea was simply to remind busy moms that all it takes is a bowl of Kellogg’s Rice Krispies with milk to spark a special, meaningful moment with their young children. I insisted on casting real moms and their own children to keep the moments authentic and real. The Kellogg’s Rice Krispies “Childhood Is Calling” campaign was a multi year Effie winning campaign.