Good Weld

In a specialty category filled with advertising images of shiny snowplows on the front ends of shiny trucks, I decided to literally go behind “the plow” and capture images of the real people who care passionately about their craft and the snow and ice removal equipment they build at the Boss in Iron Mountain, Michigan.

  • Categories: TV
  • Client: BOSS Snowplows
  • DP/DIRECTORS: Leclerc Brothers
  • CW: Joe Bardetti