This promotional program highlighted the partnership between Henry Weinhard’s and Keith and Monte Colburn, Captains of the F/V Wizard featured on Discovery Channel’s popular “The Deadliest Catch”. Fans of the show had the opportunity to win a “Greenhorn Adventure” to fly to Dutch Harbor, Alaska and serve as an honorary “Greenhorn” for a day. I was the creative director for this promotion along with the Director and D.P. for fourteen one of a kind online content videos that were posted on the Henry Wienhard’s Facebook page after every episode of “The Deadliest Catch”. The content that I shot was used to create a television spot for the following year as well as promotional displays for on and off premise accounts.