Time goes by fast when you are having fun and time goes by really fast especially when you’re a parent of a young child. This spot focuses on two loyal Chicago Blackhawk fans, a mom and her hockey-loving son. The camera follows the young boy as he grows into his skating legs and quickly becomes a talented young player. The camera follows his mom who is there every step of the way, from tying skates to giving hugs. This spot highlights what is important, family traditions and family bonds. In addition to local TV and radio, the campaign included digital, POS and Chicago United Center stadium banners.