If you want good fruit to grow you have to water it – a simple truth that I took creative license with. For this television spot, we grew “just budding” boxes and picked them at their peak of ripeness for Kellogg’s Fruit Harvest cereal. I wanted a “salt of the earth” feel to this imaginative campaign, so the recreated, timeless music score was a must.

  • Categories: TV
  • Client: Kellogg’s
  • DIRECTOR: Mike Bigelow
  • EDITOR: Steve Stein