Numbers don’t lie. That statement was the creative idea behind the Kellogg’s Special K “Two Week Challenge” campaign. A very simple visual was all that was needed to tell the brand’s story- “Eat two bowls a day for two weeks and lose 6lbs.” I designed the typography, font weights and kerning for this award-winning print ad.

  • Categories: Print-OHH
  • Client: Kellogg's