Systems Control proven leaders in designing, manufacturing and delivering trusted relay-control panels for substations tasked myself and the JR team to re-design, re-manufacture and deliver a fully responsive online presence that they deserved as an industry leader. With a small production crew we traveled to Iron Mountain, MI the hometown of Systems Control to meet the men and women who power the company. Our production included photographic and video content that brought to life what it means to work at Systems Control. My team and I brought back a library of photographic and video content to work from for years to come. We edited three informative videos that went into further detail on the different types of energy markets Systems Control serves and the companies unique career paths available for it’s employees. Serving as a recruiting tool for prospective candidates. We designed a series of 16 icons to represent the core values and ethics that lead to the success of the company. We based the designs on symbols used in engineering schematics and then integrated them into an interactive gallery of principles the company prides itself on.