The Ultimate Torture Tests
It’s one thing to call yourself The Ultimate Power Source, but it’s another thing to go out and prove it. To prove that the all-new OPTIMA® YELLOWTOP® with PUREFLOW TECHNOLOGY™ was worthy of the OPTIMA name one single battery was put through a series of rigorous tests in the lab and a series of seven real-life torture tests outside of the lab—featuring some of the most legendary courses, races, tracks and runs on the planet. The project was an 11-month journey shooting, documenting, interviewing and producing long and short form content for OPTIMA BATTERIES website and social media channels.
- Categories: Digital-Social
- CD/PRODUCER/DIRECTOR: Tom Gorton
- AE/PRODUCER: Steve Fernald
- AE/PRODUCER: Jake Cripe
- CW: Raymond Johnson
- CW: Bryce Wergin
- SUPERS: Luca Ponterelli
- DP/DIRECTOR: Will Gentile/Heavy Metal Concepts
- DRONE OP: Spencer Clements
- DRONE OP ASSISTANT: Zac Crosby
- B CAM: Jeff Loewe
- GRIP/PA: Scott Diekmann
- DP/MARSHALL-PUTNAM: Chris Leclerc
- AUDIO/MARSHALL-PUTNAM: Zac Devries
- DP/KEY WEST to CUBA: Green Light Productions
- EDITOR: Andy Ramsey
- SOUND DESIGN: Michael Mason
- COLOR: Mike Matusek/Nolo
- ANIMATION: Radar Studios
- ECD: Steve Simoncic
- Brand Strategist: Pat Goggin
- ACD/AD: Justin Soest