The Ultimate Torture Tests

It’s one thing to call yourself The Ultimate Power Source, but it’s another thing to go out and prove it. To prove that the all-new OPTIMA® YELLOWTOP® with PUREFLOW TECHNOLOGY was worthy of the OPTIMA name one single battery was put through a series of rigorous tests in the lab and a series of seven real-life torture tests outside of the lab—featuring some of the most legendary courses, races, tracks and runs on the planet. The project was an 11-month journey shooting, documenting, interviewing and producing long and short form content for OPTIMA BATTERIES website and social media channels.

  • Categories: Digital-Social
  • CD/PRODUCER/DIRECTOR: Tom Gorton
  • AE/PRODUCER: Steve Fernald
  • AE/PRODUCER: Jake Cripe
  • CW: Raymond Johnson
  • CW: Bryce Wergin
  • SUPERS: Luca Ponterelli
  • DP/DIRECTOR: Will Gentile/Heavy Metal Concepts
  • DRONE OP: Spencer Clements
  • DRONE OP ASSISTANT: Zac Crosby
  • B CAM: Jeff Loewe
  • GRIP/PA: Scott Diekmann
  • DP/MARSHALL-PUTNAM: Chris Leclerc
  • AUDIO/MARSHALL-PUTNAM: Zac Devries
  • DP/KEY WEST to CUBA: Green Light Productions
  • EDITOR: Andy Ramsey
  • SOUND DESIGN: Michael Mason
  • COLOR: Mike Matusek/Nolo
  • ANIMATION: Radar Studios
  • ECD: Steve Simoncic
  • Brand Strategist: Pat Goggin
  • ACD/AD: Justin Soest