The Ultimate Torture Tests

It’s one thing to call yourself The Ultimate Power Source, but it’s another thing to go out and prove it. To prove that the all-new OPTIMA^® YELLOWTOP^® with PUREFLOW TECHNOLOGY^™ was worthy of the OPTIMA name one single battery was put through a series of rigorous tests in the lab and a series of seven real-life torture tests outside of the lab—featuring some of the most legendary courses, races, tracks and runs on the planet. The project was an 11-month journey shooting, documenting, interviewing and producing long and short form content for OPTIMA BATTERIES website and social media channels.

• Categories: Digital-Social
• CD/PRODUCER/DIRECTOR: Tom Gorton
• AE/PRODUCER: Steve Fernald
• AE/PRODUCER: Jake Cripe
• CW: Raymond Johnson
• CW: Bryce Wergin
• SUPERS: Luca Ponterelli
• DP/DIRECTOR: Will Gentile/Heavy Metal Concepts
• DRONE OP: Spencer Clements
• DRONE OP ASSISTANT: Zac Crosby
• B CAM: Jeff Loewe
• GRIP/PA: Scott Diekmann
• DP/MARSHALL-PUTNAM: Chris Leclerc
• AUDIO/MARSHALL-PUTNAM: Zac Devries
• DP/KEY WEST to CUBA: Green Light Productions
• EDITOR: Andy Ramsey
• SOUND DESIGN: Michael Mason
• COLOR: Mike Matusek/Nolo
• ANIMATION: Radar Studios
• ECD: Steve Simoncic
• Brand Strategist: Pat Goggin
• ACD/AD: Justin Soest