Pro World-0

Pro World

Mercury Marine fresh water fishing professionals live in two different worlds when it comes to what engines they like to run. I traveled down to Arkansas and rode shotgun with two of the world’s finest freshwater fishing pros. From that on the water experience, I directed TV spots and photographed Mercury Pros to bring the “Which Pro Are You?” campaign to life. This successful interactive campaign drove fresh water anglers to the Mercury Marine website to take the “Which Pro Are You?” quiz.

  • Categories: Print-OHH
  • Client: Mercury
  • AD: Jody Spychalla